In the 21st century, KFC is not just a brand that sells in Kentucky, America, and PepsiCo now markets its product in regional languages. All thanks to the fast-evolving digital marketing techniques. The Internet evolution which boosted the telecommunication sector also setup a wider path for businesses to directly reach out to their customers. Digital marketing or Web marketing or Internet marketing has brought tremendous changes in the way how products are brought and sold. It is the method of marketing products on devices that run using the Internet such as computers, smartphones and other media that promote goods and services. Before online marketing took over products were marketed on written publications such as newspaper or magazines or on mass communication devices such as radio or television. The problem with this method even though it could effectively communicate with large audiences is that it could not establish a closer relationship with the customers. With digital marketing buyers are promptly notified about product description, review and other product based statistics with a tap on the screen.
With product manufacturers, distributors and sellers flooding the planet both the consumers and the sellers are looking for convenient ways to buy and sell items. With the advent of digital marketing, people are better aware of the details of the product they need. It has become so common these days that you cannot finish checking your emails without a mail from an online shopping site. Neither it is possible to watch a video on YouTube without an advertisement nor to run a mobile gaming application. These days a product is rated on the number of clicks it receives on online platforms. Therefore, every business must focus maximum utilisation of technology to stay ahead of other competitors.
The working of digital marketing strategies is quite amusing. Companies spend large sum of money on marketing their products. With competitors providing similar pricing, design and other assurances the only thing that would keep them on top of the chart is their marketing techniques. The pandemic COVID’19 has stopped people from visiting shops physically but employing digital campaigning has encouraged people to buy online effortlessly. Digital marketing employs combinations of search engine optimisation, social media marketing, data-driven analysis, etc to reach out to the customers. The ability of websites, software applications are so advanced in such a way that every keyword on the search bar is promptly returned with a matching product that fits your requirements.
In this fast-paced world, people always ask for more convenience and comfort. With smartphones and laptops at their disposal, they look up new content on a daily basis. The method of marketing is still being updated as you read to fit into the potential customer’s hand. The real competition can now be seen on online platforms. Paid promotions, online influencers, advertisements involving celebrities, advertisements on gaming applications etc keeps products neck to neck with other competitors. While on the other end the consumers are approached with creative contents and better details. The want for more is basic for all. The extent to which it is exploited can be experienced on a daily basis by various online marketing services